Every Bottle Back
TOGETHER, WE’RE COMMITTED TO GETTING EVERY BOTTLE BACK
Our plastic bottles are made to be remade. With the help of the American Beverage Association, we are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.
That’s why America’s beverage companies have launched a new initiative to get Every Bottle Back. This unprecedented commitment includes:
• Working with World Wildlife Fund through their ReSource: Plastic to reduce our plastic footprint.
• Partnering with The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure in communities across the country.
• Increasing awareness about the value of our 100% recyclable plastic bottles.
• Introducing voluntary messaging on packages about our 100% recyclable plastic bottles and caps.